Download a copy of this new guide from Logica Research. Inside, you will be able to go through each step of the GTM research process, learn about best practices, and see insights from researchers who have been integral to the launch of successful products.
This guide is based on conversations with researchers who work for a range of companies throughout the financial services industry and on Logica's own years of research experience. We share a framework to help you work with internal stakeholders to design and implement research to support the launch of successful products that wow customers and bring brand value. Get the GTM guide!
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